Building Data Mining Applications for CRM
Description:
How data mining delivers a powerful competitive advantage!Are you fully harnessing the power of information to supportmanagement and marketing decisions? You will, with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework.Authors Alex Berson, Stephen Smith, and Kurt Thearling help you understand the principles of data warehousing and data mining systems, and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible.Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues...evaluate current data mining application packages...and let real-world examples show you how data mining can impact -- and improve -- all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you
Best prices to buy, sell, or rent ISBN 9780071344449
Frequently Asked Questions about Building Data Mining Applications for CRM
The price for the book starts from $11.07 on Amazon and is available from 11 sellers at the moment.
If you’re interested in selling back the Building Data Mining Applications for CRM book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Building Data Mining Applications for CRM book, the best buyback offer comes from and is $ for the book in good condition.
The Building Data Mining Applications for CRM book is in very low demand now as the rank for the book is 9,083,816 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.