Public Relations: The Profession and the Practice (Int'l Ed)

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Public Relations: The Profession and the Practice (Int'l Ed) image
ISBN-10:

007131072X

ISBN-13:

9780071310727

Author(s): Baskin Heiman Toth Lattimore
Edition: 4th
Released: Jan 01, 2012
Publisher: Mc Graw Hill Education (Uk)
Format: Paperback, 448 pages
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Description:

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

Best prices to buy, sell, or rent ISBN 9780071310727

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