ABCs of Relationship Selling

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ABCs of Relationship Selling image
ISBN-10:

0071289283

ISBN-13:

9780071289283

Author(s): FUTRELL
Edition: 11th Revised edition
Released: Jan 01, 2010
Format: Paperback, 512 pages

Description:

"ABC's of Relationship Selling through Service, 11e" trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and, how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.

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