The New Positioning: the Latest on the World's # 1 Business Strategy

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The New Positioning: the Latest on the World's # 1 Business Strategy image
ISBN-10:

0071147799

ISBN-13:

9780071147798

Author(s): TROUT
Released: Jan 01, 1995
Publisher: McGraw-Hill Inc.,US
Format: Paperback, 0 pages
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Description:

The coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.

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