Marketing Management: Text Cases
ISBN-10:
0071123288
ISBN-13:
9780071123280
Author(s): Robert (Harvard Business School Dolan
Edition: I.S.ed
Released: Jan 01, 2001
Publisher: McGraw-Hill Education - Europe
Format: Paperback, 392 pages
Related ISBN: 9780256109559
Description:
This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.
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