Dynamics of Mass Communication
ISBN-10:
007110318X
ISBN-13:
9780071103183
Edition: 9th
Description:
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
Best prices to buy, sell, or rent ISBN 9780071103183
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