Selling to the Affluent
Description:
In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.
He provides insights into different affluent groups including:
- Business owners
- Sales professionals
- Women
- Asian Americans
- Retired millionaires
Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
Best prices to buy, sell, or rent ISBN 9780070610491
Frequently Asked Questions about Selling to the Affluent
The price for the book starts from $6.52 on Amazon and is available from 47 sellers at the moment.
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As for the Selling to the Affluent book, the best buyback offer comes from and is $ for the book in good condition.
The Selling to the Affluent book is in very low demand now as the rank for the book is 1,099,039 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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