Fundamentals of marketing
Description:
The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.
Best prices to buy, sell, or rent ISBN 9780070608627
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Fundamentals of marketing
Stanton, William J.
Edition:3rd
ISBN-13:9780070608481
Fundamentals of marketing (McGraw-Hill series in marketing)
Stanton, William J.
Edition:5th
ISBN-13:9780070608818
Fundamentals of Marketing (McGraw-Hill Mechanical Engineering)
Stanton, William J.
Edition:6th
ISBN-13:9780070608917
Fundamentals of marketing (McGraw-Hill series in marketing)
Stanton, William J.
Edition:7th
ISBN-13:9780070609075
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