The McGraw-Hill 36-Hour Marketing Course
ISBN-10:
0070560633
ISBN-13:
9780070560635
Author(s): Seglin, Jeffrey L.
Edition: First Edition, 1st Printing
Released: Jan 01, 1989
Publisher: Mcgraw-Hill (Tx)
Format: Paperback, 0 pages
Related ISBN: 9780070560628
Description:
Looks at strategic markets, marketing research, demographics, products positioning, pricing, distribution, and communications
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