Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors

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Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors image
ISBN-10:

0070531323

ISBN-13:

9780070531321

Author(s): Robert, Michel
Edition: 1
Released: Jun 01, 1995
Publisher: McGraw=Hill
Format: Hardcover, 174 pages

Description:

Since 1993, thousands of readers have turned to Michel Robert's book Strategy Pure and Simple. Now he returns with a proven strategy to create and launch new products--the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.

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