First Look at Communication Theory

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First Look at Communication Theory image
ISBN-10:

0070227780

ISBN-13:

9780070227781

Released: Jan 01, 1990
Format: Paperback, 412 pages

Description:

Intended for courses in communication theory at the freshman to senior level, this text covers verbal and nonverbal messages; cognitive processing; relationship development and maintenance; influence; decision making; intercultural and gender communication; organizational communication; public speaking; media and culture; and the effects of the media. This edition features a chapter covering the history of the communication discipline; improved coverage of ethics; and five new theories including Borman's convergence theory and Hirakawa's functional perspective (group decision making theories); Deetz's critical communication theory for organizations; Zillman's mood management theory; and Philipsen's ethnography of communication.

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