Design Communication: Developing Promotional Material for Design Professionals

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Design Communication: Developing Promotional Material for Design Professionals image
ISBN-10:

0070089329

ISBN-13:

9780070089327

Author(s): Burden, Ernest
Released: Jan 01, 1987
Publisher: McGraw=Hill
Format: Hardcover, 216 pages

Description:

To be successful today, a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms, including: marketing planning and research; direct mail programs; proposals and qualifications; interview presentations; project design presentations; computer drawings; advertising and trade shows; and public relations and publicity.

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