The 1% Windfall: How Successful Companies Use Price to Profit and Grow

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The 1% Windfall: How Successful Companies Use Price to Profit and Grow image
ISBN-10:

0061684325

ISBN-13:

9780061684326

Author(s): Mohammed, Rafi
Edition: Illustrated
Released: Mar 16, 2010
Publisher: Harper Business
Format: Hardcover, 256 pages

Description:

“This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.

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