Marketing for Dummies 2nd Ed. CD

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Marketing for Dummies 2nd Ed. CD image
ISBN-10:

0061374326

ISBN-13:

9780061374326

Author(s): Hiam, Alexander
Edition: Abridged
Released: Nov 06, 2007
Publisher: HarperAudio
Format: Audio CD, 0 pages

Description:

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.Discover how to:Prepare hard-hitting campaignsPlan and stick to your budgetUse research effectivelyIncrease consumer awarenessSatisfy your clients' needsBoost your sales

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