Focus: The Future of Your Company Depends on It
Description:
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Best prices to buy, sell, or rent ISBN 9780060799908
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- Focus: The Future of Your Company Depends on ItRies, AlEdition:First EditionISBN-13:9780887307645
- Focus: the Future of Your Company Depends on ItRies, AlEdition:First EditionISBN-13:9780002556675
- FocusRies, AlEdition:AbridgedISBN-13:9780694516285
- Focus: The Future of Your Company Depends on ItRies, AlEdition:First EditionISBN-13:9780788168574
- Focus: The Future of Your Company Depends on ItRies, AlEdition:First EditionISBN-13:9780887307645
- Focus: the Future of Your Company Depends on ItRies, AlEdition:First EditionISBN-13:9780002556675
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