Mavericks at Work: Why the Most Original Minds in Business Win

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Mavericks at Work: Why the Most Original Minds in Business Win image
ISBN-10:

0060779624

ISBN-13:

9780060779627

Edition: Reprint
Released: Jan 02, 2008
Publisher: Harper
Format: Paperback, 316 pages

Description:

Business as usual is a bust . . .

In industry after industry, organizations that were once dismissed as upstarts, wildcards—mavericks—are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done—providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success

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