Consumer Behaviour
Description:
Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.
Best prices to buy, sell, or rent ISBN 9780030970887
Frequently Asked Questions about Consumer Behaviour
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