Business Communications Principles and Processes

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Business Communications Principles and Processes image
ISBN-10:

0030790980

ISBN-13:

9780030790980

Author(s): CULLINAN
Edition: 2
Released: Jan 01, 1997
Format: Paperback, 798 pages
Related ISBN: 9780030118692

Description:

This comprehensive, process-oriented presentation of written and oral business communication contains a built-in grammar, punctuation and mechanics reference for students. It provides clear, concise explanations of all types of communication and numerous examples so students have ample opportunity to apply newly learned principles. Boxed interviews with business professionals highlight how various forms of communication are used beyond the classroom. Case studies at the end of each section pose real-life business dilemmas to students, showing them that good communication can take a variety of forms. Information on multicultural communication emphasises the importance of adapting to the global marketplace.

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