Managing Economics in a Global Economy

This is a text for the traditional course in managerial economics offered in most business and economics programs. The primary aims of the text are: To provide a unifying theme of managerial decision making around the theory of the firm. To introduce an international dimension into managerial economics to reflect the globalization of production and distribution in today's world. To present many new topics and managerial tools not discussed at all or discussed only superficially in other managerial econ texts. To show how managerial decisions are actually made in the real world.