Electronic Commerce: The Strategic Perspective

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Electronic Commerce: The Strategic Perspective image
ISBN-10:

0030265339

ISBN-13:

9780030265334

Released: Jan 01, 2000
Format: Paperback, 162 pages
Related ISBN: 9781616100292

Description:

OVERVIEW
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.

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