Strategic Management: A Managerial Perspective

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Strategic Management: A Managerial Perspective image
ISBN-10:

0030226147

ISBN-13:

9780030226144

Author(s): Bourgeois, L. J.
Edition: 2
Released: Jan 01, 1998
Format: Paperback, 0 pages

Description:

Leading case expert L.J. Bourgeois is teamed with well-known researchers and instructors Irene Duhaime and Larry Stimpert, to author the second editon of Strategic Management. A premiere text and casebook, it is unique in that is emphasizes the importance of strategic management from the role of a general manager. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.

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