Exploring Marketing Research (The Dryden Press Series in Marketing)
Description:
This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
Best prices to buy, sell, or rent ISBN 9780030187636
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Exploring Marketing Research
Zikmund, William G.
Edition:2nd
ISBN-13:9780030056680
Exploring Marketing Research, Third Edition
William G. Zikmund
ISBN-13:9780030229633
Exploring Marketing Research
Zikmund, William G.
Edition:7
ISBN-13:9780030262180
Exploring Marketing Research
Zikmund, William G.
Edition:4th
ISBN-13:9780030515620
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