ARCHITECTURE AND THE CORPORATION (STUDIES OF THE MODERN CORPORATION)

In today's competitive corporate environment architecture and interior design are too precious a resource to be squandered. America's leading-edge corporations have already begun to recognize building design as a tool that must be considered an important factor in their comprehensive business strategy. An expert on architecture and design, Thomas Walton shows how a successful relationship between architect and executive can enhance corporate goals and even generate new, sometimes unexpected, profits from innovative design concepts. The first steps to success, as Walton emphasizes, come before construction begins. Being aware of future needs and assuring that construction is economical, flexible and responsive are key objectives for both the executive and architect. Communication networks and specific decision-making processes must be firmly established by client and architect if these objectives are to be met and optimal solutions achieved. Focusing on five case studies, including the Lockheed Missiles and Space Company office in Sunnyvale, California, and the Hercules Headquarters in Wilmington, Delaware, Walton shows how first-rate facilities can improve return-on-investment and foster the high-level creativity and loyalty needed in fast-paced, high-tech industries. These five cases also demonstrate the pitfalls that must be surmounted in the planning process and the significant economic rewards that can follow the implementation of a design strategy that demands a synthesis of many viewpoints, talents, and architectural options. Dramatic positive effects in productivity, corporate culture, values in the work force, cost control, planning flexibility, and social responsibility represent just a few of the additional benefits of a strong design strategy. The exciting message of this intriguing work is that any corporation, large or small, can transform the traumatic and costly decision to relocate, rebuild, or remodel into an opportunity for greater profits and companywide benefits. The secret to such spectacular results is revealed in this essential guide to making architecture and design a bottom: line advantage.