Handbook of Demographics for Marketing and Advertising

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Handbook of Demographics for Marketing and Advertising image
ISBN-10:

0029181755

ISBN-13:

9780029181751

Author(s): Lazer, William
Edition: 2
Released: Jun 03, 1998
Publisher: Lexington Books
Format: Hardcover, 211 pages

Description:

A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.

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