When Ads Work: New Proof That Advertising Triggers Sales

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When Ads Work: New Proof That Advertising Triggers Sales image
ISBN-10:

0029166624

ISBN-13:

9780029166628

Edition: 1
Released: Apr 15, 1995
Publisher: Jossey-Bass
Format: Hardcover, 240 pages

Description:

This groundbreaking book demonstrates for the first time the link between advertising and consumer behavior. Shows how to measure the immediate effect of advertising on sales, demonstrating how strong campaigns can triple sales while weak ones can cut sales in half.

Best prices to buy, sell, or rent ISBN 9780029166628




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