Marketing Essentials
Description:
Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.
Best prices to buy, sell, or rent ISBN 9780028200002
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- Career College Series: Marketing Essentials Student TextLois Schneider Farese; Grady Kimbrell; Carl A. WoloszykISBN-13:9780078303975
- Glencoe Marketing Essentials, Student EditionMcGraw/HillEdition:1ISBN-13:9780021401109
- Marketing Essentials Teacher Edition 1991FareseISBN-13:9780028200019
- Student Activity Workbook Teacher Annotated Edition 3rd Edition Glencoe Marketing Essentials 2002Lois Schneider FareseISBN-13:9780078249532
- Career College Series: Marketing Essentials Student TextLois Schneider Farese; Grady Kimbrell; Carl A. WoloszykISBN-13:9780078303975
- Glencoe Marketing Essentials, Student EditionMcGraw/HillEdition:1ISBN-13:9780021401109
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