Cases in Strategic Marketing Management: An Integrated Approach

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Cases in Strategic Marketing Management: An Integrated Approach image
ISBN-10:

0023794240

ISBN-13:

9780023794247

Released: Nov 25, 1997
Publisher: PRENTICE/HALL
Format: Paperback, 360 pages

Description:

Presents 32 strategic marketing case studies representing a wide range of marketing problems and industries, including consumer and industrial situations. The first five chapters introduce and describe analysis methods used, followed by the case studies. Appendices describe how to use the computer program that comes with the volume to analyze cases. Annotation c. by Book News, Inc., Portland, Or.

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