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Dennis Coon presents psychology in a way readers will find fascinating, relevant, and above all, accessible. The first author to integrate the proven SQ4R active learning system (survey, question, read, recite, relate, and review) into a psychology textbook, Coon helps readers grasp major concepts, develop a broad understanding of psychology's diversity, and see for themselves how psychology relates to the challenges of everyday life. The author delights in sparking readers' curiosity, insights, imagination, and interest, and makes his investment in the subject of psychology apparent on every page. Coon effectively presents the latest research, the most vital controversies, and key scientific content in an involving way that gets students "hooked" on psychology and eager to read on. Because readers become actively involved with the material, they develop a basic understanding of psychology that they take with them into their future courses and careers. In a course where professors are frequently confronted by students who haven't actually read their textbooks, Coon's text offers a solution that students will want to read.