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Sur Petition

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Sur Petition image
ISBN-10:

0006384005

ISBN-13:

9780006384007

Author(s): EDWARD DE BONO
Released: Jan 01, 1995
Publisher: HarperCollins Publishers, Ltd
Format: Paperback, 256 pages
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Description:

Competition was fine once upon a time - but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create "monopolies of value" by blending into their offerings the array of attendant conveniences, emotions and contextual relaties in which their products and sevices exist, are decided upon, and are purchased.

Best prices to buy, sell, or rent ISBN 9780006384007

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