Serious Creativity: Using the power of Lateral Thinking to create new Ideas

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Serious Creativity: Using the power of Lateral Thinking to create new Ideas image
ISBN-10:

0006379583

ISBN-13:

9780006379584

Author(s): EDWARD DE BONO
Edition: 1st
Released: Jan 01, 1995
Publisher: Harpercollins
Format: Paperback, 0 pages

Description:

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

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