The Big Idea
Description:
Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. This text maps this new territory and shows how big ideas make great companies. Unlike business models, product ideas or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike.
Best prices to buy, sell, or rent ISBN 9780002571999
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The price for the book starts from $9.12 on Amazon and is available from 11 sellers at the moment.
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The The Big Idea book is in very low demand now as the rank for the book is 4,663,941 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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