<p>This fourth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.</p>

Essentials of Entrepreneurship and Small Business Management

Scarborough, Norman M.

Zimmerer, Thomas

Business & Money

PRENTICE/HALL

OneKey is all you need! OneKey offers the best teaching and learning online resources all in one place. OneKey is all instructors need to plan and administer their course. OneKey is all students need for anytime, anywhere access to online course material. Conveniently organized by textbook chapter, these compiled resources help save time and help students reinforce and apply what they have learned. OneKey for convenience, simplicity, and success. OneKey is available in three course management platforms: Blackboard, CourseCompass and Web CT. For Students OneKey includes: Learning Modules for each chapter that include Chapter Reviews, Pre- and Post-Tests, Leaning Activities and chapter quizzes. Additionally students can a multitude of useful features, including a Business Plan Evaluation Scale, a Before You Start checklist, a list of hundreds of links to useful small business sites and chapter quizzes. A mapping guide maps Business Plan Pro to the textbook to increases the ease and makes building a business plan even more intuitive. Business Plan Pro is available in with this text in the U.S. for $10 net.

Effective Small Business Management Student Access Kit for Use with WebCT (OneKey)

Management & Leadership

Pearson\Prentice Hall

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