Fit for Purpose: How Modern Businesses Find, Satisfy, & Keep Customers

Business & Money

Anderson, David J.

Zheglov, Alexei

Management & Leadership

Blue Hole Press

From the best-selling author of Kanban: Successful Evolutionary Change for Your Technology Business, David J Anderson, together with Alexei Zheglov, teaches you how to answer these questions and more. . . .
How do you know whether a change is an improvement?
When is an improvement a step too far?
When might you be overserving your market?
How do you create the right metrics to catalyze improvements?
How can you use your frontline staff to sense your market needs?
How can you get beyond Net Promoter Score with Fitness Box Score?
Through many highly accessible business examples you’ll learn how to apply the pragmatic, actionable guidance of the Fit-for-Purpose Framework. You will be able to select market segments that align to your strategy, design products and services that align to customer expectations, and take actions to amplify successful markets and switch off unsuccessful ones. This book will help you find new customers in new market segments, better satisfy your existing customers, and keep them all coming back for more.
This second edition of Fit for Purpose, newly revised in 2018, is for executives, strategic planners, product managers, product planners, portfolio managers, service designers, service delivery managers, and anyone who wants to understand better how to manage for long-term survival and profitability in the complex and volatile markets of the 21st Century.

Computers & Technology

From the best-selling author of Kanban: Successful Evolutionary Change for Your Technology Business, David J Anderson, together with Alexei Zheglov, teaches you how to answer these questions and more. . . .
How do you know whether a change is an improvement?
When is an improvement a step too far?
When might you be overserving your market?
How do you create the right metrics to catalyze improvements?
How can you use your frontline staff to sense your market needs?
How can you get beyond Net Promoter Score with Fitness Box Score?
Through many highly accessible business examples you'll learn how to apply the pragmatic, actionable guidance of the Fit-for-Purpose Framework. You will be able to select market segments that align to your strategy, design products and services that align to customer expectations, and take actions to amplify successful markets and switch off unsuccessful ones. This book will help you find new customers in new market segments, better satisfy your existing customers, and keep them all coming back for more.
This second edition of Fit for Purpose, newly revised in 2018, is for executives, strategic planners, product managers, product planners, portfolio managers, service designers, service delivery managers, and anyone who wants to understand better how to manage for long-term survival and profitability in the complex and volatile markets of the 21st Century.

Fit for Purpose: How Modern Businesses Find, Satisfy, & Keep Customers; color sc

David J. Anderson and Associates, Inc.

Fit for Purpose 5th Anniversary Edition: Synthesizing Customer Experience with Strategy for Accelerated Business Results

This book teaches you how to answer these questions and more . . . How do you know whether a product change is an improvement? When is an improvement to a product a step too far? When might you be over-serving your market? How do you create the right product related metrics to catalyze improvements? How can you use your frontline staff to sense your market needs? How can you get beyond Net Promoter Score with Fitness Box Score? 
Through many highly accessible business examples, you'll learn how to apply the pragmatic, actionable guidance of the Fit-for-Purpose Framework. You will be able to select market segments that align with your strategy, design products, and services that align with customer expectations and take actions to amplify successful markets and switch off unsuccessful ones.\nLearn how to find identify customers segments based on customer purpose and new market segments. Through the Fit For Purpose Framework learn how to also better satisfy your existing customers, and keep all your customers coming back for more.\nThis third edition of Fit for Purpose, newly revised in 2023, is for executives, strategic planners, product managers, product planners, portfolio managers, service designers, service delivery managers, and anyone who wants to understand better how to manage for long-term survival and profitability in the complex and volatile markets of the 21st Century.\nThis book also has training associated with it that has been developed to give you the skills to apply the Fit for Purpose framework to your organization.

Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results

Business book telling how to use customer experience cards to find out what they really want and tailor your products and services to meet those needs,

This book teaches you how to answer these questions and more . . . How do you know whether a product change is an improvement? When is an improvement to a product a step too far? When might you be over-serving your market? How do you create the right product related metrics to catalyze improvements? How can you use your frontline staff to sense your market needs? How can you get beyond Net Promoter Score with Fitness Box Score? 
Through many highly accessible business examples, you’ll learn how to apply the pragmatic, actionable guidance of the Fit-for-Purpose Framework. You will be able to select market segments that align with your strategy, design products, and services that align with customer expectations and take actions to amplify successful markets and switch off unsuccessful ones. 
Learn how to find identify customers segments based on customer purpose and new market segments. Through the Fit For Purpose Framework learn how to also better satisfy your existing customers, and keep all your customers coming back for more. 
This third edition of Fit for Purpose, newly revised in 2023, is for executives, strategic planners, product managers, product planners, portfolio managers, service designers, service delivery managers, and anyone who wants to understand better how to manage for long-term survival and profitability in the complex and volatile markets of the 21st Century. 
This book also has training associated with it that has been developed to give you the skills to apply the Fit for Purpose framework to your organization.

Processes & Infrastructure

See the best price to sell, buy, or rent books by Zheglov, Alexei. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Zheglov, Alexei

See the best price to sell, buy, or rent books by Zheglov, Alexei. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Fit for Purpose: How Modern Businesses Find, Satisfy, & Keep Customers

Fit for Purpose: How Modern Businesses Find, Satisfy, & Keep Customers

Fit for Purpose: How Modern Businesses Find, Satisfy, & Keep Customers; color sc

Fit for Purpose 5th Anniversary Edition: Synthesizing Customer Experience with Strategy for Accelerated Business Results

Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results

Fit for Purpose 5th Anniversary Edition: Synthesizing Customer Experience with Strategy for Accelerated Business Results

Fit for Purpose 5th Anniversary Edition: Synthesizing Customer Experience with Strategy for Accelerated Business Results