The realities of constant change at the dawn of the 'era of globalization' means that previously held stereotypical or traditional views about what constitutes a distinctive business culture must constantly be re-examined.Written in a comprehensive style, Business Culture in China represents the most up-to-date guide on doing business in China today. This book does not attempt to 'explain' China's complex business culture in terms of tradition alone, but rather looks at business as a dynamic expression of a living, changing culture.It creatively illustrates a number of key areas of interest that are seldom combined in one book. These include a discussion of Chinese managerial style, the best way to co-operate with departments of the Chinese government, the skills of negotiation, the cultural 'essence' of Chinese commerce, how to form a successful Joint-venture, Chinese Consumer psychology and the most effective way of promoting goods and services in the world's largest market. 'The best book available on understanding the business dynamic in China today. I recommend it to everyone who is interested in better understanding commerce and society in changing PRC.'Professor Shan Gang Guao, Editor in Chief, The Economic Daily, Beijing'Business Culture in China is both useful and enjoyable. I have recommended it to a wide spectrum of readers - from professional business people and undergraduates to high school seniors in Asian studies courses. This book will easily keep the interest of anyone wishing to better understand China's rich, dynamic history and culture.'Professor John Glynn, Sydney Business School, The University of Wollongong Includes the six 'P's of how to successfully develop a business in China today Written by highly experienced business people and academicsRepresents the most up-to-date guide on doing business in China today

An Insider's Guide: Business Culture in China

Business & Money

Goodfellow, Rob

Wang, Dr Yuan

Zhang, Xin-Sheng

Yuan, Dr Wang

Sheng, Zhang Xin

Wang, Karen

International

Butterworth-Heinemann

China's current growth rate is staggering: entry into the WTO, Google’s tribulations with China’s internet policies and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for Westerners is dependent on understanding a very different and complex set of cultural and business values, as well as the techniques of structuring a joint venture, negotiation and effective marketing in China. The realities of constant change mean that businesses must re-examine stereotypical or traditional views about what constitutes a distinctive business culture. The authors present a vivid picture of modern-day commerce in the People’s Republic of China, written in a practical, comprehensive style, that will appeal to a wide spectrum of readers—from professional business people and MBA postgraduates to university and business college students. China’s Business Culture discusses many important topics; among them: Chinese managerial style; the significance of business networks; the best way to co-operate with various departments of the Chinese government; skills of negotiation; the cultural “essence” of Chinese commerce; Chinese consumer psychology; and the most effective way of promoting goods and services in the world’s largest market. This book is a must-have for anyone doing business—or planning on doing business—in the world’s fastest growing, and most complex, market.

China Business Culture: Strategies for Success

Wang, Yuan

Thorogood

China's current growth rate is staggering: entry into the WTO, Google’s tribulations with China’s internet policies and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for Westerners is dependent on understanding a very different and complex set of cultural and business values, as well as the techniques of structuring a joint venture, negotiation and effective marketing in China. The realities of constant change mean that businesses must re-examine stereotypical or traditional views about what constitutes a distinctive business culture. The authors present a vivid picture of modern-day commerce in the People’s Republic of China, written in a practical, comprehensive style, that will appeal to a wide spectrum of readers―from professional business people and MBA postgraduates to university and business college students. China’s Business Culture discusses many important topics; among them: Chinese managerial style; the significance of business networks; the best way to co-operate with various departments of the Chinese government; skills of negotiation; the cultural “essence” of Chinese commerce; Chinese consumer psychology; and the most effective way of promoting goods and services in the world’s largest market. This book is a must-have for anyone doing business―or planning on doing business―in the world’s fastest growing, and most complex, market.

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