Rust, Roland T., Zahorik, Anthony J.

Readings in Service Marketing

Business & Money

Rust, Roland T.

Zahorik, Anthony J.

Keiningham, Timothy L.

Management & Leadership

Harpercollins College Div

Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization's success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor's Manual that includes detailed teaching notes for all of the cases.

Service Marketing

Industries

Harpercollins

American business has taken the fundamentals of quality improvement to heart, and the results have been impressive: but at what cost? Quality improvement for quality's sake can be prohibitively expensive and ultimately harmful to an organization's long-term success. Return on Quality is the book that launched an all-new way to evaluate quality improvement: from a bottom line perspective. Return on Quality gives you the tools to measure the financial impact of your quality program. Learn how to shift your organization's quality focus to the issues that really count and tie your continuous improvement efforts to higher profits!

Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality

Probus Professional Pub

See the best price to sell, buy, or rent books by Zahorik, Anthony J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Zahorik, Anthony J.