A bubbling history of the world's favorite soda pop---Coca-Cola! First created in 1886 as a "brain tonic" by Atlanta druggist John Styth Pemberton, Coca-Cola has become famous around the globe!

The Sparkling Story of Coca-cola: An Entertaining History Including Collectibles, Coke Lore, And Calendar Girls

Crafts, Hobbies & Home

Witzel, Michael Karl

Young-Witzel, Gyvel

Antiques & Collectibles

Voyageur Pr

It started in the heartland and originally ended in Los Angeles (not, contrary to myth, at the ocean). It carried truckers crossing the country, Okies fleeing the Dust Bowl, vacationers seeking the sun. It was Americas Main Street, the Mother Road, the Will Rogers Highway, and, at its dangerous curves, Bloody 66. Get your kicks on Route 66 with this wonderfully illustrated tribute to the best-loved highway in this car-loving nation. Michael Witzel shares his expertise and wealth of personal, archive, collector, and contributing photographer images in these pages, offering a nostalgic tour of the charms and oddities of this road through American cultural history. Starting in Chicago and running to Santa Monica, this book highlights the sights along the highway with historic and current photos in then-and-now pairings, and includes Route 66 postcards, road signs, trinkets, maps, brochures, and advertisements. Here we see Route 66 as it was in its heyday and as it is now, the neon glamour of yesterday versus the ghost towns of today. Witzel and his wife, Gyvel Young-Witzel, recount the highways history, its role in popular culture, and its demise, as well as the individual stories of famous sights. Several profiles of those with close ties to the Mother Road, including the woman who played Ruthie Joad in the The Grapes of Wrath film, are included.

Legendary Route 66: A Journey Through Time Along America's Mother Road

History

Witzel, Michael

Americas

Voyageur Press

Take a walk down memory lane . . . all 2,400-plus miles of it. With the dawn of the automobile age, droves of Americans could no longer resist the urge to head west. In 1926, one road began taking them there: Route 66. Starting in Chicago and running to Santa Monica, that road is profiled in this new flexibound edition of Legendary Route 66, which highlights the sights along America's Main Street with more than 600 photographs of classic gas stations, motels, road signs, postcards, maps, and memorabilia. This unparalleled look at the Mother Road lets you get your kicks on Route 66 through each decade of its existence--from the point auto adventurers first started using this transcontinental route to the days when Okies made it the Dust Bowl road of flight to the 1950s-era tide of vacationers headed west seeking sun. You'll see Route 66 as it was in its heyday and as it is now, the neon glamour of yesterday versus the ghost towns of today. Route 66 historians Michael Karl Witzel and Gyvel Young-Witzel lead the journey, recounting the highway's history, its role in popular culture, and its demise. Along the way, they chronicle the rise, fall, and resurgence of many iconic Route 66 roadside stops, as well as profile many people with close ties to the Mother Road. With many never-seen-before photos, Legendary Route 66 is a timeless tribute to the most beloved road in America.

Arts & Photography

Photography & Video

The Sparkling Story of Coca-Cola, a compendium of America's favorite soft drink, is an entertaining account of the product that helped define the term "pop culture."
From the history of Coke's distinctive flavor, the fight for control of the formula, and the early days of advertising to the legal battles, the introduction of vending machines, and the huge demand for Coke spurred on by baby boomers, The Sparkling Story of Coca-Cola presents an overview of this world-famous product and company.
With an appealing combination of entertaining text and incredible artwork -- including vintage photos, calendars, and collectibles -- this book is sure to appeal to Coke aficionados everywhere.

The Sparkling Story of Coca-Cola: An Entertaining History including Collectibles, Coke Lore, and Calendar Girls

Business & Money

Biography & History

Crestline Books

Soda Pop! From Miracle Medicine to Pop Culture By Michael Karl Witzel &amp; Gyvel Young-Witzel. From its evolution as a miracle medicine to its prominent role in the refreshment industry, soda pophas become a daily staple and international commodity. This colorful and nostalgic volume presents the history of the explosive growth of soda pop around the world, (pop culture," and the huge popularity of collectible soda pop memorabilia. Filled with more than 120 eye-popping photos of soda pop collectibles and memorabilia - as well as classic drive-ins, gas stations, soda fountains and more. Hdbd., 10"x 10", 144 pgs., 54 b&amp;w ill., 200 color.

Soda Pop: From Miracle Medicine to Pop Culture

Town Square Books

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Books by Young-Witzel, Gyvel