<p>Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.</p>

Mass Media Research: An Introduction

Business & Money

Dominick,Joseph

Wimmer, Roger

Industries

Cengage Learning'

See the best price to sell, buy, or rent books by Wimmer, Roger. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wimmer, Roger

See the best price to sell, buy, or rent books by Wimmer, Roger. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Mass Media Research: An Introduction