New to this edition: Every new copy of Mass Media/Mass Culture is packaged with a Free Making the Grade CD-ROM, Free Access to PowerWeb: An Online Reader and Resource Guide, and a Free Text-Specific Online Learning Center Website. 
Written for the Introduction to Mass Communication course, Mass Media/Mass Culture: An Introduction demonstrates how media impacts our culture today, and how the interrelationship of media and culture has influenced our civilization since dawn of mass communication. This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.

Mass Media/Mass Culture with free "Making the Grade" CD-ROM and PowerWeb Access Card

Wilson,James Ross

Wilson,Stan LeRoy

Humor & Entertainment

McGraw-Hill Humanities/Social Sciences/Languages

See the best price to sell, buy, or rent books by Wilson,Stan LeRoy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wilson,Stan LeRoy

See the best price to sell, buy, or rent books by Wilson,Stan LeRoy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Mass Media/Mass Culture with free "Making the Grade" CD-ROM and PowerWeb Access Card