Launch this year's most important new venture--your entrepreneurial career! Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship. In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed. Now revised, their Second Edition includes four new chapters: Chapter 5, Financing the Closely Held Company; Chapter 6, Equity Financing for High Growth; Chapter 8, Business Models; and Chapter 12, Communicating the Opportunity and Making a Presentation. Key features * A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses. * A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses. * Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business. * Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their own successful ventures. * Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website.

Patterns of Entrepreneurship, 2nd Edition

Business & Money

Kaplan, Jack M.

Warren, Anthony C.

Economics

wiley

This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world.

Patterns of Entrepreneurship Management

Management & Leadership

Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. This text is infused with the authors' experience teaching, writing, and launching successful ventures and challenges students with real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.

Marketing & Sales

Accounting Principles, 9CE Volume 2 with WileyPLUS Card and Loose-leaf Set Single Term

Weygandt, Jerry J.

Kieso, Donald E.

Kimmel, Paul D.

TRENHOLM, Barbara

Novak, Lori

Accounting

Wiley (WileyPLUS Products)

Accounting Principles, Volume 1 and Volume 2, WileyPLUS Card and Loose-leaf Set Single Term

Accounting Principles, Volume 1

Accounting Principles, 9CE Volume 1 with WileyPLUS Card and Loose-leaf Set Single Term

Accounting Principles, 9CE Volume 1 WileyPLUS Card with Loose-leaf Set Multi-Term

Accounting Principles, 9CE Volume 2 WileyPLUS Card with Loose-leaf Set Multi-Term

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