The birth of the muscle car, mid-sized cars with big engines making big horsepower, marked not only a revolution in performance—but also a revolution in marketing. For the first time ever, car manufacturers tailored their product to a youth audience. The genre thrived in the 60s and early 70s and was reborn in the 21st century. The All-American Muscle Car celebrates the fifty-year history of the breed through stunning modern and archival photography, and brilliant essays from today’s top muscle-car writers. Organized by themes, its chapters cover the introduction and early years of muscle; the cultural trends that made muscle cars so wildly popular; the pop culture that surrounded the cars in music, film, and television; and racing, both legal and illegal. Great rivalries are detailed—Camaro versus Mustang versus Firebird versus Challenger versus ‘Cuda, GTO versus Road Runner versus Super Bee versus Chevelle SS versus Buick Gran Sport versus Oldsmobile 4-4-2, and the like. The book also explores the illogical extremes at the end of the classic era, the Plymouth Superbirds, GTOJudges, LS6 Chevelles, Hemi ‘Cudas, W-30 Oldsmobiles, Ram Air IV Pontiacs, Stage I GSX Buicks, and 440/6 Road Runners; the dark years and the death of performance; the rebirth of the muscle car; and the modern interpretations of the breed including the new Camaro, Mustang, and Challenger.

The All-American Muscle Car: The Birth, Death and Resurrection of Detroit's Greatest Performance Cars

Engineering & Transportation

Comer, Colin

Oldham, Joe

Wangers, Jim

leffingwell,randy

Automotive

Motorbooks

The All-American Muscle Car provides the ultimate hands-on history of the American Muscle car and where it is now -- Mustangs, Camaros, 'Cudas, Challengers, you name it. When John Z. DeLorean and his cadre of enthusiastic rule benders took it upon themselves to bolt Pontiac's hottest engine into a mid-sized Tempest, disobeying orders from the top of General Motors food chain, they created something that should not have been, and will never be again: the muscle car. The resulting GTO spearheaded a new breed of performance car aimed at a new breed of buyer: the baby boom generation, tens of millions of young customers entering the market each year. The All-American Muscle Car: The Rise, Fall and Resurrection of Detroit's Greatest Performance Cars tells the story of these brutal performance machines through the words of muscle-car icons like Jim Wangers, the man who marketed DeLorean's thuggish invention, Joe Oldham, a legendary automotive journalist who tested these cars when they first came off the production line, often via illegal street racing, and classic-car broker Colin Comer, who has been instrumental in restoring some of the most iconic (and valuable) muscle cars. Top muscle car experts like Randy Leffingwell and David Newhardt tell other facets of the muscle-car story, like the pony-car wars between the Mustang, Camaro, 'Cuda, and Challenger; the ultra-high performance dealer specials; and the rebirth of the modern muscle car. All told, this book provides the ultimate hands-on history of these most American of cars.

The All-American Muscle Car: The Rise, Fall and Resurrection of Detroit's Greatest Performance Cars - Revised & Updated

Newhardt, David

Glory Days conjures up images of cruise nights, impromptu drag races, and genuine American fun. It is the story of the GTO, Tigers and Monkees, of Royal Pontiac, drag racing, corporate politics, and personal allegiances. Glory Days illuminates anera when Detroit's Woodward Avenue fairly rumbled with V-8 power, as young people slowly cruised the wide boulevard. Glory Days is also an American success story, giving an insiders view of what it took then, and what it will take in the future, to keep alive America's passion for the automobile. In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaioning successful brand marketing for automobiles: 
Why brand management for cars differs from other branded products 
How to position a model for the best possible tie-in promotion--and how not to 
What it takes to establish and evolve a brand image Wangers knows what he is talking about, for he was part of the most successful brand marketing campaign to ever come out of Detroit. At a time when such automotive legends as Bunkie Knudsen, Pete Estes, and John DeLorean hald sway in the Motor City, Jim Wangers created and defined the American muslecar image, devising savvy brand marketing strategies to promote the car that started it all and went on to become a cultural icon: the Pontiac GTO.

Glory Days: When Horsepower and Passion Ruled Detroit

Zazarine, Paul

Transportation

Bentley Pub

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Books by Wangers, Jim