DoCoMo is the first dramatic success of the wireless age. Ahead of the West in technology, financials and market strength, DoCoMo is now bringing i-mode to Europe and North America. Will DoCoMo's mobile Internet (and the commerce it carries) dominate our business lives the way that Sony dominates our media rooms and Toyota our highways? DoCoMo's worldwide impact is compelling. But even greater drama is hidden inside. The real story is how DoCoMo created world-beating innovation inside a famously conservative parent, Nippon Telephone and Telegraph. Both DoCoMo's success and its innovation come from a surprising source. Talented employees, extraordinary leaders, eager customers . . . all mattered. But behind all these was an almost magical conglomeration of six factors not found in traditional case studies: Love and Strength, Impatience and Inequality, Fun and even Luck. These factors - feelings, really - drive DoCoMo's success.

DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force

Business & Money

Beck, John C.

Wade, Mitchell

Management & Leadership

Amacom Books

Think video games are kids’ stuff? Think again. According to authors John C. Beck and Mitchell Wade all those hours immersed in game culture have created masses of employees with unique attributes. This new generation that’s ninety-million strong has an amazing ability to multitask, solves problems creatively, and brings unexpected leadership to the table. But to tap these skills, we need to understand and appreciate the different ways gamers think and behave. The Kids Are Alright dispels common myths about gamers and reveals them as committed, team-oriented people who play to win.

The Kids are Alright: How the Gamer Generation is Changing the Workplace

Computers & Technology

Games & Strategy Guides

Harvard Business Review Press

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Books by Wade, Mitchell