By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

Marketing Communication Policies

Business & Money

Busch, Rainer

Unger, Fritz

Seidenspinner, Margarete

Economics

Springer

<p>By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.</p>

Investing

Marktpsychologie: Grundlagen und Anwendung (German Edition)

Raab, Gerhard

Unger, Alexander

Management & Leadership

Springer Gabler

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Books by Unger, Fritz