<p>Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.</p>

Marketing: Planning and Strategy, 8th Edition

Business & Money

George T. Haley

Subash C. Jain

Management & Leadership

Cengage Learning'

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Books by Subash C. Jain

See the best price to sell, buy, or rent books by Subash C. Jain. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing: Planning and Strategy, 8th Edition