Comments from the first edition: 'the most impressive introductory textbook ... a textbook which not only stands up to the clones of the better known American texts but, in my view outperforms them.' Michael Baker, Strathclyde University'European perspectives are wholly appropriate and I consider this to be a significant plus point of the text.' Andy Inglis, London Guildhall University'Good state of the art mainstream marketing text ... very well written.' Patrick de Pelsmacker, University of Antwerp, RUCAPrinciples of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered as well as emerging marketing themes such as relationship marketing, direct marketing, serivces and non-profit marketing. This second edition has been strengthened to reflect valuable feedback from throughout the academic community. Praised for its relevance to students and its sophisticated packaging the new edition is even more in tune with its market, changes include: * Even more examples showing how marketing theory is applied in practice. Marketing in Action vignettes are longer and more comprehensive and could easi

Principles of Marketing

Frances Brassington & Stephen Pettitt

Stephen Pettitt

Business & Money

Pearson/Education

Essentials of Marketing: with Marketing in Practice Case Studies DVD v.1 (Vol 1)

Frances Brassington

Marketing & Sales

Financial Times/Prentice Hall

Operations Management: WITH "Principles of Marketing" AND "Financial Management for Decision Makers"

Peter Atrill

Robert Johnston

Nigel Slack

Stuart Chambers

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Books by Stephen Pettitt