Marketing Dynamics: Canadian Edition 2013

Clark, Brenda

Gregoriou, Greg

Pegis, Jessica

Basteri, Cynthia Gendall

Sobel, Jennie

Business & Money

Oxford University Press

Marketing Dynamics is the perfect text to introduce your students to the exciting world of marketing. The text is written in a lively manner and illustrated throughout with engaging photographs and informative charts and diagrams. Vivid explanations and classic examples help students learn the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the Four Ps: product, place, price, and promotion. The role of technology and the Internet are illustrated throughout. The text is organized into nine units. Each unit starts with a big question, which sets the goal for learning for the part.

Marketing Dynamics

Marketing & Sales

Goodheart-Wilcox Publisher

The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part. Profiles provide stories of real people and businesses. Technology, math, academics, and critical thinking are incorporated throughout the text as well. Reality Checksquestions that help students apply concepts to their own livesare included in each chapter. Basic concepts of marketing are explained in a lively manner and are illustrated throughout with engaging photographs and informative charts and diagrams. Learning is enhanced and extended through the review activities presented in each chapter.Vivid explanations and classic examples help students comprehend the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These basic concepts are presented through the Four Ps: Product, Place, Price, and Promotion. The role of technology and the Internet are also emphasized throughout the text and support materials.

Goodheart-Willcox

Activities are designed to help students review content and develop critical thinking skills. Each chapter contains these activities: vocabulary, application, and math.

The Teacher's Edition provides teaching strategies on every page, including cooperative learning activities, DECA activities, workplace and academic connections and critical thinking questions and answers. Lesson Planning Guides for each chapter provide correlations to the National Marketing Education Standards, a DECA cocurricular activity, chapter outlines with correlations to supplement resources, and suggestions for key activities and DECA role plays.

See the best price to sell, buy, or rent books by Sobel, Jennie. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sobel, Jennie

See the best price to sell, buy, or rent books by Sobel, Jennie. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Dynamics: Canadian Edition 2013

Marketing Dynamics

Marketing Dynamics

Marketing Dynamics

Marketing Dynamics