Non-profit groups and organizations are business just like any other, and like other businesses, they have to maximize resources and marketing dollars. Charities, foundations, and fast budding nonprofits don t have time to hire high-priced marketing firms, but they can learn from those who practice in the trade. Published by the premier resource for associations and nonprofits, this gem chock-full of ideas and suggestions will help you get your nonprofit group marketed and promoted.   Here are just a few ideas of how you jumpstart some marketing initiatives from 199 Ideas Learn how to write an email subject line that helps guarantee it will be read Price your products and services competitively Build an online fan base and use social networking capabilities  ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. ASAE members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the preeminent source of knowledge, learning, community, and advocacy for the field of association management. ASAE s publishing imprint, Association Management Press, reflects the ASAE mission by publishing relevant, reliable content focusing on helping professionals tackle their organizational leadership and management challenges.

199 Ideas: Powerful Marketing Tactics That Sell

Sheri Jacobs

Association Management Press

Examples abound of once-dominant organizations that succumbed to competitors and start-ups because they failed to adjust their business model when such a shift amid rapid change could have made all the difference. Pivot Point provides a guide for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Organizations experiencing sustainable success are willing to take risks, fail and learn from their efforts, and continually adapt their business model to build the highest value proposition possible. Drawing from research, interviews with association thought leaders who have successfully altered their organization's business model, and observations garnered from working with hundreds of associations, author Sheri Jacobs distills a structure and key elements for pivoting that include <ul>
<li> comprehending the current landscape</li> <li> incorporating five essential characteristics</li> <li> creating the right culture to achieve future goals</li> <li> building a stronger value proposition to drive engagement and retention</li> <li> using research to guide change.</li> </ul>
Case studies provide readers with insights and lessons learned by organizations that have altered their models. A Pivot Readiness Checklist gives readers an opportunity to assess their organization's ability to adapt to meet shifting needs and behaviors. CEOs, board members, and senior staff will be inspired and energized by the thought-provoking ideas in this must-have resource.

Pivot Point: Reshaping Your Business When It Matters Most

ASAE Association Management Press

See the best price to sell, buy, or rent books by Sheri Jacobs. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sheri Jacobs

See the best price to sell, buy, or rent books by Sheri Jacobs. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

199 Ideas: Powerful Marketing Tactics That Sell

Pivot Point: Reshaping Your Business When It Matters Most