This excellent book offers a good balance between   theory and practice while providing solid theoretical and conceptual   foundations to the discipline of international marketing. The approach is   analytical rather than merely descriptive, with an emphasis on the   management perspective.  International Marketing:   Analysis and Strategypresents broad and deep coverage of international   business topics.  There are two chapters for each of the 4 Ps of marketing.   There are also in depth discussions of topics such as marketing barriers,   foreign exchange, physical distribution, documentation, bribery,   counterfeiting, intellectual property, gray marketing, dumping, political   risks, services, free-trade zones, countertrade, and more. The book   employs a rigorous approach that cites real-world examples from U.S.   government and international publications, as well as industry-specific   publications in addition to leading business magazines and newspapers. It   covers the latest theoretical developments, empirical findings, and   management practices. This integrated approach enables readers to keep   up with the latest research and practice. The third edition  of   International Marketing: Analysis and Strategy has been revised  to include the latest scholarly and management practices, several new  cases and advertisements, and the latest available statistics. In addition,  the book employs” boxes" for the first time to highlight different areas  of discussion: "cultural dimension," "it's the law," and "marketing strategy."   A valuable reference book for any professional whose   business is involved with international marketing.

International Marketing: Analysis and Strategy

Business & Money

Onkvisit, Sak

Shaw, John J.

Management & Leadership

Macmillan Coll Div

BRAND NEW(never opened)!!/No dust jacket as issued-No international,No expedite shipping available

Consumer Behavior: Strategy and Analysis

PRENTICE/HALL

This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to the discipline of international marketing. The approach is analytical rather than merely descriptive, with an emphasis on the management perspective. International Marketing: Analysis and Strategypresents broad and deep coverage of international business topics. There are two chapters for each of the 4 Ps of marketing. There are also in depth discussions of topics such as marketing barriers, foreign exchange, physical distribution, documentation, bribery, counterfeiting, intellectual property, gray marketing, dumping, political risks, services, free-trade zones, countertrade, and more. The book employs a rigorous approach that cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers. It covers the latest theoretical developments, empirical findings, and management practices. This integrated approach enables readers to keep up with the latest research and practice. The third edition of International Marketing: Analysis and Strategy has been revised to include the latest scholarly and management practices, several new cases and advertisements, and the latest available statistics. In addition, the book employs” boxes" for the first time to highlight different areas of discussion: "cultural dimension," "it's the law," and "marketing strategy." A valuable reference book for any professional whose business is involved with international marketing.

Pearson College Div

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.

International Marketing: Strategy and Theory

Shaw, John.

International

Routledge

International Marketing

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