The Economics of Information Technology: An Introduction (Raffaele Mattioli Lectures)

<p>The Economics of Information Technology is a concise and accessible review of important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. Hal Varian outlines the basic economics of these industries while Joseph Farrell and Carl Shapiro describe the impact of these factors on competition policy. The volume is an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.</p>

Business & Money

Varian, Hal R.

Farrell, Joseph

Shapiro, Carl

Economics

Cambridge University Press

Information Rules: A Strategic Guide to the Network Economy

<p>In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.</p>

Harvard Business Review Press

Economie de l'information: Guide stratégique de l'économie des réseaux

DE BOECK

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Books by Shapiro, Carl