<p>Comprehensive in its coverage, <b>Questions and Answers in Attitude Surveys</b> covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don′t know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone. </p>

Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Quantitative Studies in Social Relation)

Politics & Social Sciences

Presser, Stanley

Schuman, Howard W.

Social Sciences

Sage Publications, Inc.

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Books by Schuman, Howard W.

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Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Quantitative Studies in Social Relation)