2004 Business in Action Second Edition (P) by Courtland L. Bovee, John V. Thill, &amp; Barbara E. Schatzman ***ISBN-13: 9780130466198 ***400 Pages

Business in Action, Second Edition

Business & Money

Thill, John V.

Schatzman, Barbara E.

Bovee, Courtland, L.

Industries

Pearson College Div

Learn how to set up and run profitable businesses in the most alluring market, China. <ul>
<li>Stays away from theories and focuses on practical advice from real professionals with proven results in China, which is easy to understand and follow.</li> <li>Learn from the best practices of effective China business executives.</li> </ul>
This book is written for professionals by professionals who have worked in China for decades. The book does not stress theory about how business should be done but rather how business is done by some of the most successful business executives in China. The objective of the book is to pass on practical advice on how to be effective and more importantly, profitable in China. Almost every foreign company has made mistakes in China and it is the objective of the book to not only show new investors how past mistakes can be prevented but also to help those already in the market learn how other executives handle similar challenges. Real life case studies are also explored in-depth to give investors a better understanding of the challenges one can expect to face and more importantly a way to resolve them. China Streetsmart also examines China's outlook to give the investor a balanced view that the attractive opportunities WTO offers must be juxtaposed with the critical challenges such as how to tackle growing unemployment and pervasive corruption. Streetsmart investors are cautious optimists and within every risk there are also great opportunities to be capitalized on. The benefits of investing in China are real. The critical question is not whether one should invest in China but rather how. This book will show you the way.

China Street Smart

Chan, John

International

Pearson FT Press

Business Communication Today

Economics

PRENTICE/HALL

Business Communication Today and Study Guide Package

Management & Leadership

This text emphasizes real-life business situations, employing a conversational style to capture the dynamics of business communication. It teaches business communication skills and examines communication techniques. Its chapter openers feature real companies, and its real-world examples, real-company cases and involved writing style all bring the subject to life. In this fourth edition the technology and intercultural chapters have been revised and brought forward to the start of the book, two-thirds of the chapter opening vignettes are new, and greater emphasis is placed on the writing process and audience-centred messages. Half of the memo- and letter-writing cases are new, and each is now categorized by academic discipline (e.g. finance, management, accounting, etc) and by the focus of the exercise to emphasize writing across the curriculum.

For Business Communications Courses. This fifth edition of Business Communication Today captures the dynamics of business communication like no other textbook. Covering all the basic principles in a traditional sequence, this text combines a lively, conversational writing style, eye-opening graphics, and strengthened real-world applications to capture the interest of students and teachers alike. This book serves the students who use it by giving them the communication skills they need to succeed in business today.

Business Communication Today (5th ed)

See the best price to sell, buy, or rent books by Schatzman, Barbara E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Schatzman, Barbara E.